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Essay

Swatch and the Global Watch Industry

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

October 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2546

 

Was viewed:

9644 times

 

Rating of current essay:

 
Essay content:

The Timex movements also incorporated new hard alloy bearings rather than expensive jewels used by the Swiss. All this lead to efficient and effective automation of Timex production lines, further lowering already very competitive costs. The Timex watches were introduced in 1951 and were priced at anywhere between US$6...
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They were disposable and yet also trendy, stylized, and highly durable. Timex provided (for the first time ever) a clear-cut alternative for the masses in the watch industry. No longer were consumers daunted with a very expensive, "life-long" purchase of a watch. One main reason for the Swiss success around the world was due to their ability to offer their products through retail outlets such as high-end jewelry stores...
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