SWOT ANALYSIS
STRENGTHS
-completely compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside” promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market
SWOT ANALYSIS
STRENGTHS
-completely IBM compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice to Compaq)
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside” promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-COMPETITORS (IBM, Apple, Macintosh, Packard-Bell, Hewlett-Packard, Dell)
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page
Your research paper is written by certified writers
Your requirements and targets are always met
You are able to control the progress of your writing assignment
You get a chance to become an excellent student!
Get a price guote
SWOT ANALYSIS
STRENGTHS
-completely compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside” promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market
SWOT ANALYSIS
STRENGTHS
-completely IBM compatible
-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA
-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice to Compaq)
-very liberal return policy (good customer service)
-aggressive push into international markets (leader in most major markets)
-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training
-1995, number one worldwide market share position in PCs
-performing well in the business desktops and servers product segments in 1995
WEAKNESSES
-ended its business relationship with Businessland in 1989
-low R&D expenditures
-low investment on sales and marketing
-lack of participation in the “Intel Inside” promotional campaign
OPPORTUNITIES
-pursue new segments of the PC market, including the home, education and small business
-increased use of the Internet and e-mail
-expansion to new foreign markets
-more investment in R&D
-gaining relationships with Walmart and other retail stores
-establish a direct sales force
THREATS
-COMPETITORS (IBM, Apple, Macintosh, Packard-Bell, Hewlett-Packard, Dell)
-customers becoming more price sensitive
-recession (early 1990’s), large corporations reducing or delaying further investments in information technology
-Intel providing motherboards and full computers to Compaq’s competitors
-PC market polarizing--rapid growth in low-end mass market and the high-end file server market displayed 300 characters
