SWOT analysis

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Written by:

Thomas S


Date added:

November 2, 2013







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3 / 774


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This should be both from your own and your customers' points of view. Don't be modest; be realistic. ? What distinct advantages does your company offer? ? Why do customers say they enjoy doing business with you? ? Is there anything you currently offer that can not be copied by a competitor, now or in the future? Weaknesses Evaluate your company's weaknesses not only from your perspective, but also from the perspective of your competitors...
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It's sometimes difficult to think about and discuss your weaknesses, but it is best to be realistic now and face any unpleasant truths as soon as possible. ? What does your company do that can be improved? ? What does your company do poorly? ? What should be avoided? ? What do your competitors do better than you? ? Do competitors have a particular market or segment locked up? Opportunities Next consider the areas in your market that offer you room to grow...
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