Essay specific features
November 2, 2013
No of pages / words:
3 / 774
Rating of current essay:
This should be both from your own and your customers' points of view. Don't be modest; be realistic.
? What distinct advantages does your company offer?
? Why do customers say they enjoy doing business with you?
? Is there anything you currently offer that can not be copied by a competitor, now or in the future?
Evaluate your company's weaknesses not only from your perspective, but also from the perspective of your competitors...
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It's sometimes difficult to think about and discuss your weaknesses, but it is best to be realistic now and face any unpleasant truths as soon as possible.
? What does your company do that can be improved?
? What does your company do poorly?
? What should be avoided?
? What do your competitors do better than you?
? Do competitors have a particular market or segment locked up?
Next consider the areas in your market that offer you room to grow...
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