SWOT Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Alpha M

 

Date added:

April 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1488

 

Was viewed:

8790 times

 

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Essay content:

SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats)...
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Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat) (Marketing Strategy, 1998)...
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