Swot on Harley

Essay specific features

 

Issue:

Business

 

Written by:

Raymond J

 

Date added:

April 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4208

 

Was viewed:

5099 times

 

Rating of current essay:

 
Essay content:

Yet despite these factors, Harley-Davidson continues to reap profits, yield high growth of approximately 15% a year and retain its customer base (Official Website 2004). This position in the market is however limited to the US whereas in other countries of the world Harley-Davidson products remain luxury item requiring emotional attachment with American iconism...
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For this reason there has been a great need for refocusing on the marketing plans adopted by the company to increase future sales. It is recommended that for the next three years the company should focus on sales growth strategies. For the first year, Harley-Davidson should focus on developing consumer base in developing countries around the world such as Malaysia, India, Hong Kong/China and Brazil as these are destinations that both have good infrastructure for bike production as well as newly acquired taste for luxury goods...
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