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swot shiseido
Essay specific features
Written by:
Brenda P
Date added:
February 22, 2016
Level:
University
Grade:
B
No of pages / words:
3 / 713
Was viewed:
4404 times
Rating of current essay:
Essay content:
In order to do so they developed a unique strategy of combining Western technology with the regional needs of every country in which their products are sold. Their ability to adapt to the special requirements of the market and their endeavour to invest into research and the development of their products have contributed to the development of the companies reputation, especially the laboratories' world-class research in dermatology...
displayed 300 characters
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All these aspects are responsible for the brand's international recognition being one of the key factors for high sales figures. In fact Shiseido focuses on corporate brands.
W:On one hand this makes it easier for Shiseido to sell its products, on the other hand limits the company's possibilities to be able to serve lower quality segments, especially in Europe and the USA where Shiseido remains confined to prestige brands...
displayed 300 characters
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