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Target Corporation

Essay specific features

 

Issue:

Business

 

Written by:

John B

 

Date added:

June 1, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2387

 

Was viewed:

7508 times

 

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Essay content:

In 1956, the Dayton Company opened another store in Southdale, the world's first fully-enclosed two-level shopping center in Edina, Minnesota, a suburb of Minneapolis. The Dayton Company also became a retail chain by opening its second Dayton's store in Southdale. In 1962, the Dayton Company, entered discount merchandising by opening its first Target discount store in Roseville, Minnesota, a suburb north of Saint Paul...
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The name "Target" originated from Dayton's publicity director, Stewart K. Widdess, and was intended to prevent consumers from associating the new discount store chain with the department store. The new store, Target Stores, ended its first year with four units, all in Minnesota. Target Stores lost money in its initial years, but in 1965 it reported its first gain with sales reaching $39 million, allowing a fifth store to open in Minneapolis...
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