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Essay

Tata Communication: Marketing of Services (GAP Model)

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth H

 

Date added:

July 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 5922

 

Was viewed:

6248 times

 

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Essay content:

A person could go to a cafe one day and have excellent service, and then return the next day and have a poor experience. Thus a service is said to be: ? Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it...
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For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. ? Perishable - in that once it has occurred it cannot be repeated in exactly the same way. For example, once a 100 metres Olympic final has been run, there will be not other for 4 more years, and even then it will be staged in a different place with many different finalists...
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General issues of this essay:
7P's of Service Marketing CNN - Service Marketing Disney's Customer Service Model Marketing Activity in Service Organisations Service Marketing Encounters Service Marketing In Banking Sector Service Marketing Service marketing in fitness center Services Marketing Mix In Education Service service marketing gap analysis service marketing-pizza hut Tata Communication: Marketing of Services (GAP Model) The difficulties of Service Marketing Service Marketing Strategy in Ark Company. Service Marketing
 

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