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Essay

Tata’S Acquisition Of Ford’S Luxury Brands

Essay specific features

 

Issue:

Business

 

Written by:

Shelia A

 

Date added:

May 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 804

 

Was viewed:

673 times

 

Rating of current essay:

 
Essay content:

The luxury brands would give Tata access to the know-how and the networks it would need to expand its presence abroad as well as to upgrade the vehicles it offers in its booming home market. The acquisition, which could cost more than $1 billion, also would fit the Tata Group's plans to become one of India's first global brands and diversify its businesses overseas...
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Choksey Shares & Securities in Mumbai. "In each of the group's businesses they have tried to delink themselves from India because India has its own [political and economic] risks." It is unlikely that Tata Motors will be able to sell many Jaguars or Land Rovers in India, but Mr. Shah says it could use the companies' technology and production facilities to improve its own cars and trucks...
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