The American Paradox

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Earl J

 

Date added:

January 24, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 948

 

Was viewed:

5609 times

 

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Essay content:

While Americans idolizes the concept of equality, they are secretly striving to become greater than the rest of the population. The American dream represents the desire to achieve the highest level of social hierarchy that no other ordinary citizen can accomplish. Advertisers use this American dream paradox as an advantage; advertisements are created to manipulate the satisfaction encouraged by the American dream...
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That is, advertisers exploit the desires of social success and the material rewards that come along with it (Solomon, 410). On the contrary, advertisements focus on a larger scale of audience must attract them in a different manner. The American population is in a constant search for identification; therefore, the advertisements are “according transforms products into signs of belonging, utilizing such common icon” (Solomon 412)...
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