the body shop plc

Essay specific features

 

Issue:

Business

 

Written by:

John J

 

Date added:

October 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 378

 

Was viewed:

5062 times

 

Rating of current essay:

 
Essay content:

The company combines activism with marketing, encouraging women to focus on self-esteem and social and environmental causes. The Body Shop operates 2,045 stores (nearly two-thirds are franchised) in 52 countries. It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, and Australia...
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It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, and Australia. Surpassed by Intimate Brands' Bath & Body Works, the company gave up manufacturing to focus on retailing. Founder Dame Anita Roddick and Gordon Roddick (her husband) own nearly 20% of the company...
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