What were the sources of Caterpillar's spectacular success up to the early 1980s ?
Students may suggest the following points:
? Cat's joint ventures with global competitors such as Mitsubishi Heavy Industries
? Cat's excellent reputation as a supplier of high quality equipment
? A marketing organization based on a stable, longstanding, independent dealer network that was strategically located throughout the world... displayed 300 characters
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What were the sources of Caterpillar's spectacular success up to the early 1980s ?
Students may suggest the following points:
? Cat's joint ventures with global competitors such as Mitsubishi Heavy Industries
? Cat's excellent reputation as a supplier of high quality equipment
? A marketing organization based on a stable, longstanding, independent dealer network that was strategically located throughout the world... displayed 300 characters
