The Creative Process

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Issue:

Business

 

Written by:

Tajuana H

 

Date added:

May 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1069

 

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8362 times

 

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Essay content:

This scanning usually requires an absorption in the problem, which may be vague in the mind. Yet managers working under time constraints often make decisions prematurely rather than dealing thoroughly with ambiguous, ill-defined problems. The second phase, intuition, connects the unconscious with the conscious...
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This stage may involve a combination of factors that may seem contradictory at first. For example, Donaldson Brown and Alfred Sloan of General Motors conceived the idea of a decentralized division structure with centralized control, concepts that seem to contradict each other. Yet the idea makes sense when one recognizes the underlying principles of (1) giving responsibility for the operations to the general manager of each division and (2) maintaining centralized control in headquarters over certain functions...
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