The Daimler-Chrysler Merger

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Written by:

Kirstin C


Date added:

November 19, 2014








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4 / 986


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The transaction was announced on May 7, and took place on November 12. The Chrysler Group (Chrysler, Jeep and Dodge) also provides its customers with parts and accessories marketed under the Mopar brand name. The cross-border companies are notoriously difficult to get right because, in addition to the standard integration issues, there are also cross-cultural challenges...
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Language also became an issue. While most managers on the Daimler side could speak some English, not all were able to do so with the fluency needed for effective working relationships. Also, only a few Chrysler managers had any knowledge of the German language. I believe there is always going to be cultural barrier between MNC with different cultural backgrounds...
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