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Essay

The Ethics of Advertising: Do advertisers go too far?

Essay specific features

 

Issue:

Business

 

Written by:

Garry M

 

Date added:

March 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1371

 

Was viewed:

9686 times

 

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Essay content:

Advertisements are everywhere! Their main goal is to grab the consumer's attention about a specific good, service or institution. To achieve this goal, advertisers use an assortment of techniques. However, some of the techniques used are illegal, unethical, or both. To illustrate, there is an illegal trick known as "bait and switch"...
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To illustrate, there is an illegal trick known as "bait and switch". This tactic requires placing an ad for an item at tremendous value. Upon reaching the store, the shopper finds that the item is "no longer available" and in order to alleviate their sorrow at missing the deal they are directed to a similar item that, while not as good of a bargain (sometimes no bargain at all) closely matches what they came for (Rubak, 2001)...
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General issues of this essay:
Smoking The Ethics of Advertising: Do advertisers go too far? Smoking Ban Smoking Smoking Smoking smoking ban smoking ban Effects Of Parent Smoking Habits On Their Childs Smoking Habits Effects of parents smoking habits on their childs smoking habits Smoking Ban Smoking Smoking smoking What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
 

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