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Essay

The Financial Performance Of Low-Cost And Full-Service Airlines In Times Of Crisis

Essay specific features

 

Issue:

Business

 

Written by:

Nathaniel M

 

Date added:

March 12, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

31 / 8410

 

Was viewed:

3012 times

 

Rating of current essay:

 
Essay content:

September 11 (9/11) resulted in dramatic changes in the airline industry and had significant implications for the economic gains and future prospects of most airlines. Our study focuses on the stock market's perception of the viability of low-cost versus full-service business models in the aftermath of 9/11...
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We choose Southwest Airlines as a typical low-cost airline and compare its accounting and stock performance to two full-service airlines, Continental and Northwest. We find that Southwest's performance was highly superior to that of Continental and Northwest and argue that Southwest's business model, in the eyes of investors, provides the firm with significantly more financial and operational flexibility than full-service airlines...
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General issues of this essay:
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