The Ford Pinto Case

Essay specific features

 

Issue:

Business

 

Written by:

Linda N

 

Date added:

July 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 751

 

Was viewed:

8291 times

 

Rating of current essay:

 
Essay content:

Although Ford had access to a new design which would decrease the possibility of the Ford Pinto from exploding, the company chose not to implement the design, which would have cost $11 per car, even though it had done an analysis showing that the new design would result in 180 less deaths. The company defended itself on the grounds that it used the accepted risk-benefit analysis to determine if the monetary costs of making the change were greater than the societal benefit...
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The company defended itself on the grounds that it used the accepted risk-benefit analysis to determine if the monetary costs of making the change were greater than the societal benefit. Based on the numbers Ford used, the cost would have been $137 million versus the $49.5 million price tag put on the deaths, injuries, and car damages, and thus Ford felt justified not implementing the design change (Legget, C...
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