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Essay

The growth and adoption of IMC

Essay specific features

 

Issue:

Business

 

Written by:

Shirley D

 

Date added:

August 27, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

9 / 2499

 

Was viewed:

5496 times

 

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Essay content:

Although IMC has its roots in the 1980’s it’s not until the 1990’s when the marketing process started changing, new technologies came into the market place and integration came into fruition more deeply. This essay is going to describe the changes in the marketplace that made it necessary and gave way to the adoption of IMC as well as the problems and different levels of adoption that led to the growth of IMC in the market place...
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Traditional communication was one way of communication but it was IMC which made the company move from “telling and selling” to “listening and learning” (Duncan; 2002; p15). Thus more organisations were considering IMC to be a key competitive advantage of marketing (Kitchen and Schultz, 2001; Weilbacher, 2001)...
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General issues of this essay:
Academics, Practitioners And Qualitative Market Research Growth & Life cycle of Organisations QUALITATIVE RESEARCH METHODS quantitative vs. qualititative research The growth and adoption of IMC Adoption Research Paper Qualitative Research Qualitative Research Appraisal Qualitative Research Report Quantitative &Amp;Amp;Amp; Qualitative Research qualitative psychology research Adoption Research Project Internet Communication as a Tool for Qualitative Research Qualitative And Quantitative Analysis qualitative and quantitative research approaches
 

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