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Essay

The Keebler Company

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Derrick G

 

Date added:

February 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 817

 

Was viewed:

8426 times

 

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Essay content:

In 1966, "Keebler" was judged to be the most sound and memorable. Over the years, Keebler has acquired several other producers of cookies and crackers (i.e., Bake-Line Products, Inc. ? The nation's leading producer of private-label cookies and crackers in 1993; merger in June 1996 with Sunshine Biscuit Company ? now owned by Keebler Foods Corporation)...
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? The nation's leading producer of private-label cookies and crackers in 1993; merger in June 1996 with Sunshine Biscuit Company ? now owned by Keebler Foods Corporation). Keebler/Sunshine merger brought together two of the oldest and most respected names in the U.S. biscuit industry. Keebler and products are sold in more than 75,000 retail outlets nationwide, including Puerto Rico and selected international markets...
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General issues of this essay:
COMPARATIVE STUDY OF TEAMWORK AT TOYOTA MANUFACTURING COMPANY AND MICROSOFT COMPANY Case: Kristen’s Cookie Company (A) Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Kristen's Cookie Company Kristen's Cookie Company kristen cookie company kristens cookie company Marketing Audit Project/Keebler Company Solution To Kristen'S Cookie Company The Keebler Company Case 1: Compare the annual reports of a company with the analyses in the Value Line. KRISTEN'S COOKIE COMPANY The Keebler Company Kristen’s Cookie Company Management in a phone line company
 

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