THE MCDONALD’S CASE: STRATEGIES FOR GROWTH

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Issue:

Business

 

Written by:

Harold C

 

Date added:

December 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 912

 

Was viewed:

1089 times

 

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Essay content:

However, early in 2003, McDonald’s has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan. What went wrong with McDonald’s and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues...
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What went wrong with McDonald’s and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues. Keywords: McDonald’s, international franchising, fast food. In a global scale, the fast-food industry is facing some serious threats...
displayed 300 characters

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