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Essay

The New Blue

Essay specific features

 

Issue:

Business

 

Written by:

Sam C

 

Date added:

December 10, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1031

 

Was viewed:

8164 times

 

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Essay content:

Four IBM researchers have won Nobel prizes. In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction ? victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent...
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In 1993, Lou Gerstner was brought in to run IBM. He moved the company's focus to services, and re-established IBM as the biggest computer consulting and services company in the world. However, nearly after a decade, Big Blue was still losing money on PCs, a market it helped launch. Gerstner was succeeded by Samuel J...
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