The Question Of Whether Or Not Marketing Is Completely Unethical

Essay specific features

 

Issue:

Business

 

Written by:

Tasha P

 

Date added:

March 25, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 658

 

Was viewed:

2062 times

 

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Essay content:

So, marketers will deal with similar issues differently because there is no "correct" way to handle any given issue. Marketers face various types of ethical issues in their everyday marketing activities. Such marketing activities that require marketing managers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing...
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What one person may consider unfair or deceptive may not be unfair or deceptive to another person. There are no clear cut guidelines for marketing manager's to go by, so they must utilize their own judgement based on their own moral standards. But, in the United States their is an administrative agency that has the power to control unfair or deceptive business practices...
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