The Ready-to-Eat Breakfast Cereal Industry in 1994

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Issue:

Business

 

Written by:

Robert A

 

Date added:

November 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 439

 

Was viewed:

6912 times

 

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Essay content:

The consumers resented the tactics of the firms to charge high price for such a basic food item and started looking for alternatives. Private labels positioned themselves as alternative to expensive cereals. Retailers' willingness to promote better because of better margins Because of their low-cost structure, private labels could afford to give 3% margin more than branded cereals to retailers...
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The consumers resented the tactics of the firms to charge high price for such a basic food item and started looking for alternatives. Private labels positioned themselves as alternative to expensive cereals. Retailers' willingness to promote better because of better margins Because of their low-cost structure, private labels could afford to give 3% margin more than branded cereals to retailers...
displayed next 300 characters

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