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Essay

The role of loyalty programs in behavioral and affective loyalty

Essay specific features

 

Issue:

Psychology

 

Written by:

David W

 

Date added:

April 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 318

 

Was viewed:

8949 times

 

Rating of current essay:

 
Essay content:

A stratified selection by simple affixing was used. Out of the entire sample, 180 were participants in the retailer frequent shopper program that was in force at that moment, 180 in the card program and 360 were not participant in any loyalty program at that retailer. Analysis of Data Several ANOVAs are employed to compare the two loyalty dimensions among participants and non participants in loyalty programs...
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Nevertheless, most customers do not change purchase behavior after joining a loyalty program. The strategy is therefore to retain loyal customers and to achieve the reinforcement of affective bonds linking the customer to the retailer. Companies should focus their efforts on developing a reward plan as adapted as possible to concrete needs of each participant in the program to achieve true loyalty...
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General issues of this essay:
Airtel-Winning Customers Through Loyalty Program" Loyalty Programs In Indian Telecom Industry Loyalty Programs In Telecom Industry Loyalty Programs in Retail Loyalty The Role Of Perceived Organizational Support And Supportive Human Resource Practices On Hourly (Non-Exempt) Retail Hr Employee Satisfaction And Loyalty. LOYALTY IN ODYSSEY CSR on loyalty Loyalty Programs in Indian Retail The Path Of Loyalty Loyalty The role of loyalty programs in behavioral and affective loyalty customer loyalty programs Kudler Customer Loyalty Program Loyalty Programs
 

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