The Target Market of Extreme Value Retailers

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Written by:

Augustus M


Date added:

January 2, 2016








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1 / 218


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Considering that they don’t earn that much, they still have to meet their basic expenses. Taking into account the taxes, observed expenditures on housing, health care, child care and imputed food expenses, we can assess how much income low income families have left to meet their other expenses including clothing, utilities and transportation cost...
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They are served an enduring need in society by allowing them to buy more or better items for less money than what they are used to or supposed to pay. We all know that there is a greater percentage of low income families compared to high income families and serving them not only gives a big opportunity for the company to earn but at the same time, they are helping these families to achieve a better social self esteem by providing them merchandises at affordable rates...
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