The Value Of Advertising

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Issue:

Business

 

Written by:

James C

 

Date added:

September 29, 2015

 

Level:

University

 

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No of pages / words:

6 / 1444

 

Was viewed:

8252 times

 

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Essay content:

On the other hand, when it comes to shopping, they all know Tesco has low-cost goods ‘all under one roof,’ and do not look further for any alternatives. These people condemn and support advertising in the same breath. However, staying entirely out of the reach of advertising is senseless because it is a valuable tool for gaining orientation within market and its offers...
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‘Advertising is in itself information to consumers,’ as it define the International Chamber of Commerce (2002). This attribute of advertising has been remarkable mainly during the past two centuries when advertisements were characteristic for long, explanatory texts. It was advertising that clarified wide public the advantages of electric lighting installation or usage of refrigerators for food storage; gadgets that are naturally integrated in our everyday life now but would have never been if public was not persuaded about their benefits...
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