Toyota Camry Hybrid price sensitivity analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sherry R

 

Date added:

November 19, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 879

 

Was viewed:

1168 times

 

Rating of current essay:

 
Essay content:

Unique value effect There main value emphasized throughout this ad is the fact that it's a hybrid car, with all advantages thereof: cleaner exhaust, contributing to personal (though not stated clearly) and national economy. Although Toyota is not the only hybrid car manufactured (there are others by Honda and Ford), this ad doesn't mention it and presents it as a unique value inherent to Toyota Camry...
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Unique value effect There main value emphasized throughout this ad is the fact that it's a hybrid car, with all advantages thereof: cleaner exhaust, contributing to personal (though not stated clearly) and national economy. Although Toyota is not the only hybrid car manufactured (there are others by Honda and Ford), this ad doesn't mention it and presents it as a unique value inherent to Toyota Camry...
displayed 300 characters

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