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Essay

Undercover marketing

Essay specific features

 

Issue:

Business

 

Written by:

Eddie M

 

Date added:

May 16, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 589

 

Was viewed:

6768 times

 

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Essay content:

One way is to hire models or celebrities to be seen drinking a particular new beverage at a bar. Another way is to use fake "tourists. These fake tourists ask someone to take their picture with a new high tech camera and then they explain the benefits of the new camera they are using. There are a few companies who have done this type of marketing...
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One company, called Essential Reality, launched a new type of video game glove. With the glove on, you can fly planes and fire weapons all with the movement of your fingers. The idea was to market the glove at coffee shops and crowded places. All the company did to market there new glove was go out and have fun with their latest toy and wait to be approached by consumers...
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General issues of this essay:
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