Virgin Media - Marketing Mix

Essay specific features

 

Issue:

Technology

 

Written by:

Rosemary M

 

Date added:

September 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1460

 

Was viewed:

1606 times

 

Rating of current essay:

 
Essay content:

It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second ? largest subscriber base in the United Kingdom. Product Virgin Media's products are predominantly intangible services. The company's product range includes landline telephone services, broadband internet, digital television, and mobile phone solutions...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

From the company's beginnings as two small cable companies (International CableTel, latterly NTL, and Croydon Cable, latterly Telewest), a series of mergers & acquisitions have seen the company develop into one of the leading media providers within the UK. Virgin markets itself largely by publicising its unique selling points ? areas in which BSkyB, the largest pay-tv company in the UK, and Virgin's main rival ? cannot compete...
displayed next 300 characters

General issues of this essay:

Related essays:

Close