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Wal-Mart

Essay specific features

 

Issue:

Business

 

Written by:

Cynthia W

 

Date added:

September 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1426

 

Was viewed:

5894 times

 

Rating of current essay:

 
Essay content:

Reacting predictably, value-minded customers headed straight to the arms of the competition where low pricing prevailed. In Clued In, Lou Carbone writes, "With modern management fixated almost solely on the bottom line, the value proposition of far too many businesses has become increasingly one-sided; lots of emphasis on the company but little on enhancing customer value...
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"As a consequence, I believe today's organizations have become extraordinarily vulnerable." The day after Thanksgiving 2004, consumers saw Wal-Mart in a new light: the king of retail is vulnerable. What followed was dropping prices on a couple of dozen bellwether items, along with an unprecedented print and TV ad blitz...
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General issues of this essay:
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