Wal-Mart ASDA

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey H

 

Date added:

September 27, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1300

 

Was viewed:

2912 times

 

Rating of current essay:

 
Essay content:

The general audience for the Wal-Mart company can be very general in that it is a supermarket, that caters for the general public, rather then just a specific audience that most other businesses will tend to target, making finding a specific audience much harder. The general audience however could be seen as someone more female skewed, with most of the shoppers being in their mid 20’s to late 30’s...
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They are their for their shopping for both personal and gift based purchases, that meaning that they are there to shop for themselves, but are also there to shop for gifts for their partners or for general gifts to their family and friends. The second largest audience could be seen as males, also between the same ages as the females, and also there to find general gifts, both for themselves and also for family and friends...
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