What caused the downfall of Betamax?
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Written by:
Dennis D
Date added:
June 10, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 806
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2953 times
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Previous models included an internal clock, but Morita believed that by having an external clock, should it malfunction, repairs could be made without having to bring the whole VCR to the repair shop. The external clock was mistake number one of many made by Sony; VHS (Video Home System) VCR's made by JVC hit the market in 1977 and offered an internal clock and much cleaner look, giving VHS a much needed marketing advantage...
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The interest in the Betamax product was very high when it was initially introduced, but extremely high costs eventually made many retailers hesitant to carry the product because of the limited consumers who could actually purchase such an item. To put these costs in perspective, the initial cost of the first TV/Betamax combo unit cost $2,295 in 1975, this with inflation would be approximately $12,000 today (Total Rewind, 2006)...
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