Why Launch An Advertising Campaign

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Issue:

Business

 

Written by:

Timothy A

 

Date added:

October 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1525

 

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6827 times

 

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This ensures that advertising reaches the largest amount of people in the shortest amount of time. It is likely that the consumer will be more interested in the product if they hear of on a national level such as TV or Radio. We must watch out for other companies in Britain that sell a similar product or overseas companies that sell in Britain so Pakanawa can analyse the British marketing strategy and improve upon it...
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Market Segmentation is also another factor to take notice of. Market segmentation helps to differentiate products for different age groups. For most product, there are segments of the market that you need to specifically advertise to. Fore example, different methods of advertising would be needed if you were to advertise to parents than to the children...
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