Yahoo to Offer a Network for Web Ads on Cellphones
Essay specific features
January 6, 2016
No of pages / words:
2 / 503
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But the company said it planned to expand the network quickly over the next few months.
"We are being very aggressive on mobile and moving extremely fast to get the building blocks in place," said Steve Boom, Yahoo's senior vice president for broadband and mobile. "We felt that business services for publishers is something that was lacking...
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"We felt that business services for publishers is something that was lacking."
Yahoo, which has fallen a distant second behind Google in Internet search and search-related advertising, has been busy promoting new mobile search software, which it introduced in January. The software, called oneSearch, is intended to allow users to quickly find information like sports scores and weather reports without scrolling through a long list of Web links...
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