Zenith Pet Foods

Essay specific features

 

Issue:

Business

 

Written by:

Rose H

 

Date added:

February 7, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2220

 

Was viewed:

5076 times

 

Rating of current essay:

 
Essay content:

population in which highly correlates with dog ownership. Therefore there is an opportunity to invest in the market. • The household dog food industry is growing and will continue to grow • Potential to be the first to tap into frozen dog food product in this region with possible expansion to other regions...
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Therefore there is an opportunity to invest in the market. • The household dog food industry is growing and will continue to grow • Potential to be the first to tap into frozen dog food product in this region with possible expansion to other regions. • Opportunity to invest in organic dog food which has grown 64% • Distributing in grocery stores is ideal since it is the largest channel for dog food • The campaign will focus on national television reaching a broad audience while still focusing on local media such as newspapers • The campaign will focus on the product being a premium-priced, high-quality product highlighting the benefit of the luxurious coat your pet will have...
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