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Essay

Zoes Kitchen

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Linda E

 

Date added:

August 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1547

 

Was viewed:

10090 times

 

Rating of current essay:

 
Essay content:

The threat came from many directions; new players entering directly into the fast-casual market, as well as other large players already in the restaurant business looking to grab market share (i.e. fast-food restaurants offering healthier & fresher choices). Zoes Kitchen was operating on a focused differentiation strategy; aiming at securing competitive advantage by appealing to the specific needs and desires of a well-defined market of consumers...
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A marketing survey completed for Zoes Kitchen showed that their loyal customer base placed the highest value on quality and service, not on price. This survey confirmed that a ‘low-cost’ strategy was not necessarily a good choice for the company. The broad differentiation strategy would not allow the time or attention on such a well-defined niche that John Cassismus would have desired...
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General issues of this essay:
Company Analysis of Zoes Kitchen Cost Leadership and Product Differentiation Determine The Primary Activities And Secondary Activities Of Your Organisation. Make A Conscious Decision On Whether Your Organization Should Compete By The Least Cost Strategy Or The Product Differentiation Strategy. Determine The Cost Drivers Of... Examining The Impact Of Product Attributes On Perception Towards Brand Product Marginal utility theory, product differentiation, and revenue/profit maximization Nokia Product Strategy Product Strategy Brief Product differentiation product strategy zoes kitchen Buyer / Product Manager with 10 years experience Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay Zoes Kitchen how does the color of the product affect the buyer product differentiation
 

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