Essay heading: . Soft Drink Industry Five Forces Analysis:

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Book Reports

 

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November 30, 2000

 

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This makes it extremely difficult for an entrant to compete with the incumbents and gain any visibility. Brand Image / Loyalty: Coke and Pepsi have a long history of heavy advertising and this has earned them huge amount of brand equity and loyal customerís all over the world. This makes it virtually impossible for a new entrant to match this scale in this market place...
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This makes it virtually impossible for a new entrant to match this scale in this market place. Retailer Shelf Space (Retail Distribution): Retailers enjoy significant margins of 15-20% on these soft drinks for the shelf space they offer. These margins are quite significant for their bottom-line. This makes it tough for the new entrants to convince retailers to carry/substitute their new products for Coke and Pepsi...
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