Essay heading: (CASES STUDY Odoul's) What Beer Drinkers Drink When They're Not Drinking Beer

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August 29, 1998






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(Company also produce many kind of alcoholic beer) also care about stricter legal constraints against drinking and driving. In other word it promotes their company name and product to suite consumer behavior trends, and give some opportunity to steal overall sales market from competition. Anheuser-Busch Cos Inc...
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Anheuser-Busch Cos Inc. produce O'Doul's not to replace alcoholic beer which the major sales volume for them, it is one way to influencing customer buying decision in psychological factors that affected by social forces outside the individual and create choice to have a brand loyalty customer. In fact, their successful positioning strategy had disappointed some nonalcoholic beer manufacture that hoped to appeal to nondrinkers as one way to increase sales (Competitor use wrong positioning strategy)...
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