Essay heading: (Commercial Semiotics) Myth in Slim Jim's "Camouflage" and GM's "Elevation"

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Music and Movies

 

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March 24, 1999

 

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3 / 823

 

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The images of what appears to be coke and pepsi products places the company's product into the established world's of the these products which have similar demographics. This leads to the second myth which concerns the product itself, which is not a snapalope, but a slim jim. Depicting the product as an animal that must be hunted makes it seem more natural than the condensed and highly processed meat that the customer is actually buying...
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This leads to the second myth which concerns the product itself, which is not a snapalope, but a slim jim. Depicting the product as an animal that must be hunted makes it seem more natural than the condensed and highly processed meat that the customer is actually buying. It also positions the product as something to be enjoyed on a very basic and instinctual level, the idea of hunting rather than buying adds excitement to what would actually be a very mundane social transaction...
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