Essay heading: ?McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ever do' Benjamin Barber.

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April 5, 1999






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Giddens (1990) interprets Globalism as Western modernity that has extended globally; he describes a fourfold level of modernism that consists of a system of nation states, global capitalist expansion, global media and information networks, and a system of military alliances, each of which now has global reach...
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Another widely accepted theory of globalization is the fear that global media networks and capitalist consumerism are producing a homogeneous global culture. A "McWorld" according to Barber, 1992. This Western Cultural Imperialism accusation is sometimes counterbalanced by arguments about increasing heterogeneity and difference...
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