Essay heading: "The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice

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June 17, 2008






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The connotation made is that the mascara will make you as ?full-on' and bold as the famous Hollywood actress pictured, Kate Bosworth. This notion is furthermore emphasised by the description of the resulting lashes as becoming ?famously full on' implies to the reader they can be just like a movie star...
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According to Jean Kilbourne (, advertisements "sell [?] images and concepts of sex, worth, [?] sexuality and popularity". Appendix one sells the idea of popularity in particular as says the word ?famous' within the text. The rhetorical text sells the reader a lifestyle as a consequence of purchasing the product; an effective devise to target audience who purchase the lifestyle magazine advertisement is featured...
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