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Essay heading: "The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice
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Issue: English
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Date added: June 17, 2008
No of pages / words: 7 / 1804
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The connotation made is that the mascara will make you as ?full-on' and bold as the famous Hollywood actress pictured, Kate Bosworth. This notion is furthermore emphasised by the description of the resulting lashes as becoming ?famously full on' implies to the reader they can be just like a movie star...
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According to Jean Kilbourne (http://www.medialit.org/reading_room/article40.html), advertisements "sell [?] images and concepts of sex, worth, [?] sexuality and popularity". Appendix one sells the idea of popularity in particular as says the word ?famous' within the text. The rhetorical text sells the reader a lifestyle as a consequence of purchasing the product; an effective devise to target audience who purchase the lifestyle magazine advertisement is featured...
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General issues of this essay:
"The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice   KATE CHOPIN: BOLD WRITER ? AHEAD OF HER TIME   Every Person In An Organization Will Have His Or Her Performance Appraised In One Form Or Another. Write A Report, Discussing The Nature, Purpose, And Methods Of Performance Appraisal In A Large Organization Of Your Choice.   Looking in particular at two Nike adverts, is it fair to say the representation of a celebrity dictates an adverts success?   Make Your Choice   nature and purpose of accounting   Is the Purpose of Advertising to Create Cognitive Dissonance?   Is The Purpose Of Advertising To Create Cognitive Dissonance     The Effect of Brand-Name Placement on Television Advertising Effectiveness   Vaccination for HPV and Cervial Cancer: Will Parents Make the Right Choice?   a) Explain the teaching of Christianity about the nature and purpose of marriage.     Does advertising make you spend more?   the Power of choice  
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