Essay heading: "Using Perceptual Maps in Marketing" Simulation

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March 1, 2007






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Quality Engineering can speak volumes as to how important quality is for an organization. If the organization has and maintains high quality in their products, it gives the organization a higher level of credibility. Price was chosen because it is an important aspect to most consumers. Price is a major factor in decisions to purchase an item or not to make the purchase...
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Price is a major factor in decisions to purchase an item or not to make the purchase. Having a high price directly relates to the quality that is put into the product and a lower price could potentially give an image of lower quality products. Service was chosen because having good customer service is what keeps customers happy...
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