Essay heading: "Using Perceptual Maps in Marketing" Simulation

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April 30, 2009






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The study and practice of Public Relations manifests itself in an ever-changing environment, and so must be adaptable to these changes. The field of Public Relations requires the concentrated knowledge and skills applicable to each unique organization, including their philosophy, ethics, goals, and publics...
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Public Relations Professionals act as liaisons, working to ensure everyone affected by the organization's purpose, both internally and externally, is represented in a complimentary manner that is equally condoned by and beneficial to each group. Published Definitions of Public Relations The Public Relations Society of America's web site displays their adopted version of the definition of Public Relations, which reads "Public relations helps an organization and its publics adapt mutually to each other (About Public Relations)...
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