Essay heading: 1. Is Samsung both low-cost and differentiated? If yes, how does it do both?

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May 22, 1996






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Human resource policy of hiring foreign talent implemented by him also helped Samsung to become more diversified in terms of thinking. This is crucial for Samsung as it bids to become a global player in the market.
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In contrast to its competitors, Samsung has only a single main R&D facility in Seoul, South Korea. The collocation of R&D facility with its fab lines has allowed savings of up to 12% on fab construction cost for Samsung. Moreover, Samsung has placed R&D engineers with product engineers together so that problems can be solved in the minimum amount of time possible and facilitate the communication of ideas at the same time...
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