Essay heading: 1 to 3 year Business Plan for Coca Cola

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March 28, 2003






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Johnson opened the company's first retail shop in a narrow building at 3107 Pico Blvd., Santa Monica, California in 1966. In 1971, the swoosh design was created by graphic design artist Carolyn Davidson in June and in 1972 with the vision of Jeff Johnson the first Nike shoe was introduced including the " Moon Shoe" that featured the waffle sole which was distributed to athletes competing in the US Olympic track and Field Trails in Eugene...
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In 1973, the American track record holder Steve Prefontaine became the first major track athlete to wear Nike shoes and like Bowerman, Prefontaine with his love for running played a dynamic role in the designing of the Nike shoes until his death in 1975. John McEnroe in 1978 also signed an endorsement deal with Nike to wear their tennis shoes joining the pioneers of athletes who helped establish the Nike brand in the American community...
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