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Essay heading: 10 Greatest Marketing Mistakes
 
Essay specific features
Issue: Business
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Date added: July 23, 2008
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No of pages / words: 20 / 5572
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You must already be on the road to marketing success. Here they are in no particular order: Mistake # 1: Your business focuses on itself, and not on your prospects and customers needs. Does this seem too obvious? Look through your yellow pages. Pick them up right now and glance through. Answer this question: Are most of the ads telling you what benefits you get if you become a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them? 95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect! Take a look at the ads in the newspapers, on the TV, and listen to the radio...
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Answer this question: Are most of the ads telling you what benefits you get if you become a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them? 95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect! Take a look at the ads in the newspapers, on the TV, and listen to the radio...
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General issues of this essay:
 
10 Greatest Marketing Mistakes   Business Marketing   Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.   Crm Constitutes The Heart Of Business To Business Marketing     Intel Knows Best? A Major Marketing Mistake   Marketing Mistakes   Marketing Mistakes   Marketing: The Importance Of Marketing In Organizational Success   Samsung Smart Fridge Business to Business Marketing Plan   Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing   Wal-Mart: Success in Marketing   The Franciscan Order; A Victim of its own Success   WalMarts winning marketing strategy for success   Business prospects in China and Vietnam for SUVs  
 
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