Essay heading: 12 Stratiergies Of Apple
Essay specific features
November 17, 2002
No of pages / words:
4 / 931
Rating of current essay:
Apple users generally don't have to stray to find products and solutions they want.
Are You a Mac?
Let's face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apple's I'm a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old...
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The Mac guy is smooth and confident, while PC appears uptight and old. Once you've become smooth, would you want to go back to uptight?
Many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs, it creates an opportunity for new users to be introduced to Apple...
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