Apple users generally don't have to stray to find products and solutions they want.
Are You a Mac?
Let's face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apple's I'm a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old... displayed 300 characters
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The Mac guy is smooth and confident, while PC appears uptight and old. Once you've become smooth, would you want to go back to uptight?
Many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs, it creates an opportunity for new users to be introduced to Apple... displayed next 300 characters
If these users enjoy their gadgets, they're more likely to consider buying an Apple computer or other products in the future. In addition, the brand will be developed through more users trying APPLE products...
Threats-The level of competition in the technology market is so intense with companies like Dell, Gateway, and Compaq. Also, with these products (ie iPod, iTunes) it is only a matter of time before the next "big" thing hits the market...
I learned no lines exist in any shape, just light and dark depending on the form and shadow. There is no black line surrounding the actual apple, and no lines exist in my drawing or on the ceramic apple either...
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