Essay heading: 15 basic appeals

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January 4, 2002






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For example, when watching a soccer match every thing from the player’s uniforms to the soccer stadium is plastered with advertisements. Another good example is auto racing. Just like soccer, companies sponsor teams and advertise their products to the consumer on these automobiles. According to Fowles, “lusts, ambitions, tenderness’s, and vulnerabilities are constantly bubbling up, seeking resolution” (Fowles, 1998, p...
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Advertisers try to subconsciously form attachments with these drives. They try to sell their product by sending simple messages of the benefits they will receive when using their products. Fowles states that advertisers try to imbue that, “if you have this need, then this product will help you satisfy it” (Fowles, 1998, p...
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