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Essay heading: 1985 New Coke Fiasco
 
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Issue: Business
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Date added: October 14, 2006
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No of pages / words: 3 / 676
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It is essentially the process of collecting data, analyzing it, interpreting the results, and finally reporting those findings in a manner that can be interpreted by the marketing manager and applied as a tool. The purpose of the marketing research process is to identify the problem a company has in reaching a particular goal and then to utilize the acquired research to test out possible solutions...
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The purpose of the marketing research process is to identify the problem a company has in reaching a particular goal and then to utilize the acquired research to test out possible solutions. There are many forms of doing the marketing research process available to the researchers which include, but are not limited to: situation analysis, collection of primary data, focus groups, or consumer panels, etc...
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