logo �1 on the Internet book 
main menu
statistic
Essay papers avaliable:   250 000

The widest database of original essays is now available due to EssaysBank.com! Thousands of high quality authentic essays are collected by our professional to make the lives of the students easier.

Hundreds of topics from various subjects of any educational level you will find anything you need at EssaysBank.com!


Submit your articles to the following
Search: in this section
 
Essay heading: 22 Immutable Laws of Marketing
 
Essay specific features
Issue: Business
Written by:
Date added: September 10, 1996
Level:
Grade:
No of pages / words: 6 / 1424
Was viewed: 0 times
Rating of current essay:
 
Essay content:
 

Companies' who venture out to be pioneers in their categories often become the generic names used for those products, such as Xerox, Kleenex, and Coke. If you are entering an area in the market that has already been established, then set up a new category you can be first in. Everyone is interested in what is new, and you will have no competition...
displayed 300 characters

DO YOU NEED AN ESSAY?
Here are the options you can choose from:
CUSTOM ESSAYS
 
  • Order plagiarism free custom written essay.
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99 /page.
FULL ACCESS TO ESSAYS DATABASE
  • This option gives you the immediate access to all 184 988 essays.
  • You get access to all the essays and can view as many
    of them as you like for as little as $28.95/month.
 
  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assigment
  • You get a chance to become an
    excellent student!
 

Everyone is interested in what is new, and you will have no competition. But more importantly, it is better to be first in people's mind than to be first in the marketplace. "Being first in the mind is everything in marketing. Being first into the marketplace is important only to the extent that it allows you to get into the mind first...
displayed next 300 characters

 
General issues of this essay:
 
 
Discussion:
 
 
Related essays:
 
Title Pages / Words Save
Coco-Cola Key Success Factors
In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three straight years of falling profits.
1 / 263
Pepsi
Both companies have also relied on finding new markets, especially in foreign countries. In the foreign markets, Coke has been more successful than Pepsi...
3 / 612
Swot Puffs Tissue
2 / 490
Xerox
It is a possible that Thoman experienced difficulties with his employment due to his non connection to key organization members. This would impede the achievement of designated goals established by Xerox...
1 / 232
Xerox
This meager investment does not exemplify a company that is faithful and determined to exceed "Street" estimates. Without a product there would be no need for a management team...
2 / 364
Marketing Research and Child Labor Laws
The lack of compensation for the participation does not allow the studies to be classified as employment. Implications The results of the hypothesis testing allow for more children to participate in marketing research studies without concern of child labor laws...
2 / 430
Ikea And Child Labor
The least they can do is acknowledge it and support the fact that it is wrong. In our society that is becoming more and more of a global village instead of very separated, it is important that we carry ourselves ethically and morally in order to create a good name for ourselves to promote our businesses and also to ensure that these malicious practices are being phased out...
2 / 312